reputation
Monitor, manage, and improve your online reputation.
Always check major review sites and be available on social media, and always communicate with your audience whether it's answering questions or comments.
Let's face it we don't always get the positive feedback we want or deserve, but responding appropriately and in a timely manner is so important.
Reputation management is free and can do a lot for your company and drive a lot of traffic to your site. All you have to do is put in the time and creativity.
The message and tone you put across social media is so important to building out your brand awareness to your potential and existing customers.
If your customers can't get through to you, it doesn't leave a very good image. It's so easy to keep in touch on social media, so there's no excuse.
This is a major factor for customers and where better to gain it than through the word of mouth of others.