No, it is 30 days at a time no contract. This is
better for you and for us. We have to earn your business 30 days at
a time. Since we do not have long term contracts, you can request to
cancel anytime. Once you cancel, we will immediately stop all future
payments and we will finish all work for the current 30 day period.
We do recommend a minimum of three months commitment to Google Ads.
1) Landing Page. A Google Ads campaign is only as
good as the landing page to which it is sending traffic, we'll
create a highly converting page for you (based on our tested and
proven templates).
2) Tracking & Lead Notifications
We set up a free tracking phone number, which will
be forwarded to your regular business line or cell and used to track
all the leads that come from us.
If the person is interested, they will pick up the phone and give
you a call. When you pick up the call you will hear a brief
announcement ???Lead from Teameo??? this way you'll know it
came from our marketing. Alternatively they can fill out a form and
you'll automatically get an SMS text message with their info, so you
can follow up immediately. (*BOOST is a
premium tool we offer for FREE with this system. It's very important to follow up with your potential customers
ASAP to increase conversions.)
We can also set up online scheduling and connect your calendar/CRM
so you can book clients/appointments 24-hours a day without handling
phone calls
3) Assessment, Create And Manage Your Google Pay-Per-Click Campaign.
We will do extensive keyword research and setup a Google
Pay-Per-Click campaign with multiple different ad groups (each with
different keyword groupings and different ads)
Google Ads uses keywords that potential customer searches online to
determine the relevance to your ads and position of your ads, among
other factors. In order to come up with the most efficient keywords
for your business, we will:
1. Perform independent research to better understand your business,
industry and online competition.
2. Perform research on top industry keywords that will drive most
visitors to your website.
3. Analyze your current campaign if any, from your ads groups,
keywords and various reports, and give recommendation on refining
the keywords. ads groups and campaign.
4. Analyze CPC (cost per click) on current keywords and groups.
5. Examine your current website, coding and landing pages against
Ads guidelines.
6. Use Keyword Tool to help building a master list of keywords for
ads groups and reviewing detailed keyword performance statistics..
4) Development and Implementation
Once the assessment is completed, we move onto creating new ads
campaign with ads groups, keywords and ads text for each group.
Standard procedures include:
1. Creating ads campaign, with settings such as daily budget, ads
scheduling, position preference, search network selection, target
geographic area, as well as target language.
2. Creating ads groups according to the relevance to your products
and services, as well as your marketing objectives.
3. Assigning keywords to relevant ads groups, with about 5-6
keywords for each group.
4. Crafting actual result-oriented ads text for each ads group. Two
versions of ads text will be created for performance comparison.
5. Using Traffic Estimator to do an estimate of keywords
performance, and determine the CPC value for optimal ads
positioning.
6. Mapping keywords/keyword groups to their landing pages.
Implementing Conversion Tracking for your ads campaign. Conversion
Tracking will help you identify the keywords that
actually lead to a purchase or lead so that you can make smarter
budgeting decisions.
7. Installing and testing Conversion Tracking code &
Remarketing.
8. Google My Business Optimization
9. Ads on Map Search
Mobile strategy
Mobile devices form an essential and increasingly significant part
of any paid search campaign. More than half of searches are done
from a mobile device and that percentage is growing steadily. We
will utilize mobile bid adjustments to fully optimize mobile
traffic. Mobile ads with ???click to call??? ability enabled are an
essential part of the campaign strategy.
Remarketing
Maximizing the value of your Google Ads campaign is essential. To
help achieve this, we will implement remarketing in your account.
Remarketing enables you to show ads to users who have visited your
site for up to 18 months in the future. When people leave your
website without buying anything, remarketing helps you reconnect
with them by showing relevant ads across their different devices.
This often has the effect of increasing calls and sales at very
little cost.
5) Monitoring, Reporting and Optimization, Split-Test Multiple
Different Ads To Get You The Most Leads And The Cheapest Cost Per
Click
For each ad group we will split-test multiple ads, thereby finding
the ad that gets the highest number of clicks. This will get you
more leads, and in addition, Google rewards people who get a high
Click-through rate by giving you a lower cost per click.
Timely monitoring and reporting is essential to the overall PPC
campaign management. Without monitoring and budget management, a PPC
campaign risks going over budget by paying more per click than
necessary. Also your campaign risks being overpowered by competitor,
and underperformed due to changing market condition.
We will run weekly reporting as:
1. Results Reporting ???See your impressions, ads clicks, website
visits, leads and phone calls
2. Monitoring will help us refine keywords, ads text, ads groups and
campaigns, and insures that your ads keep producing results.
6) Ongoing Testing, Tweaking, And Optimization Of Your Campaign To
Continue To Increase The Number Of Leads You Receive And Lower Your
Cost Per Click.
Every month we will analyze all of the keywords and ad Click-through
data very carefully, and will make the necessary tweaks and
improvements to ensure your account continues to improve instead of
decline.
There Are 2 Ways That You Will Be Receiving These Google Leads
1) Someone that clicks on your Google ad will call the phone number
on the website asking for your service. (Please have someone
available to answer the phone at all times that the ads are running,
and preferably someone that is trained to convert these phone leads
into appointments)
2) If they don???t call, the prospect may setup an appointment/request
a quote on the webpage. You'll automatically get an SMS text message
with their info, so you can follow up immediately. (*BOOST is a
premium tool we offer for FREE with this system. It's very important to follow up
with your potential customers ASAP to increase conversions.)
We provide onboarding & ongoing
quality control training & scripts
Get A Free
Consultation